For Fundación Tiempo de Juego and its charity art auction La Ventana de Soacha, we developed a visual identity inspired by the idea of the window as a connection between inside and outside, a frame through which stories, realities, and communities become visible. The event brought together renowned Colombian artists who donated artworks to be auctioned, with all proceeds supporting vulnerable neighborhoods in Soacha.

The visual system was built around the architectural language of these neighborhoods, especially the distinctive metal window grilles commonly found across Soacha. By transforming these patterns into graphic elements, the identity turned the window into a symbolic channel that invited audiences to look closer, connect with the community, and understand the human stories behind the territory. My role focused on the development of the visual concept and the creation of the complete identity system for the event.