The art of pouring

Packaging

About the project

Built on the idea of “Barista Inspired. Barista Approved.”, this project reimagines the brand’s visual identity to better connect with coffee professionals. The concept takes inspiration from the fluid movement of milk being poured during latte art, capturing precision, craft, and ritual. The system translates this into dynamic shapes and soft flows that elevate the perception of plant-based beverages, positioning the product as a true tool for baristas to express quality and craftsmanship in every cup.

Built on the idea of “Barista Inspired. Barista Approved.”, this project reimagines the brand’s visual identity to better connect with coffee professionals. The concept takes inspiration from the fluid movement of milk being poured during latte art, capturing precision, craft, and ritual. The system translates this into dynamic shapes and soft flows that elevate the perception of plant-based beverages, positioning the product as a true tool for baristas to express quality and craftsmanship in every cup.

Client

Pacific

Services

Branding, Packaging

Year

2022